Giving Tuesday is less than 120 days away!
Giving Tuesday is a wonderful day to support your favorite cause. With it’s 5th year anniversary upon us, here are some wonderful updates to think about from the #GivingTuesday movement that inspires so many to give every year. Some of the important trends reported by Attracting Millennial Donors from The Millennial Impact Report:
#GivingTuesday, by some, has become the default start of the giving season
Organizations are using donor-centric messaging to emotionally elevate potential donors’ abilities to affect change
From the extensive research done by The Millennial Impact Project, they learned that Millennials deemed monetary giving just as important as giving their time, skills and network to a cause. Organizations need to involve donors and individuals before the particular day (#GivingTuesday, November 29th, 2016) and they should focus on more than just financial giving in order to truly capture the attention – and action – of this generation.