3 WAYS TO RAISE FUNDS FOR YOUR CAMPAIGN
Make it Mobile-Friendly. Having both an online and mobile responsive design is important to capture donations from all types of users.
Make it Simple. If you have a long and complicated form, 60% of donors will leave before making a donation.
Brand It. Branding your online donation forms is a great way to establish trust, which can lead to more donations.
Build a Multi-Channel Campaign. This means harnessing a combination of website content, social media, and email blasts. Your goal is to get your message out to your supporters and motivate them to give. Wherever your supporters interact with you, they should see the same message with the same campaign goal. Branding and consistency are key. Think through where and how you will launch different appeals. Social media, website updates, email blasts, and even real life events should all flow in concert to create a huge whirl of excitement around your campaign.
Establish a Sense of Urgency. Keep your campaign timeline short–ideally just a week or two. Campaigns that last too long grow stale and lose momentum. People think “Oh look, I have a whole month! I’ll donate later,” and then forget about it and never come back. A short campaign creates a sense of urgency. The more urgent your campaign, the more your supporters will (a) pay attention, (b) act, and (c) help spread the word. Try to secure a matching fund sponsor—either a corporate donor or wealthy individual—and broadcast that meeting $x goal by y date will ‘unlock’ $100,000 for your organization.
Craft a Short, Clear Call to Action. People don’t want to wade through a convoluted game plan; they want simple cause and effect. Cut through the noise and marquee the bottom line.
Set Clear, Realistic Goals. Don’t set yourself up for failure by setting the bar too high. You can be ambitious, but keep your goal within reach so people aren’t overwhelmed.
“Help us raise $5,000 by October 30th to feed 500 families in Austin” versus “Help us raise $1 million to eliminate hunger forever!!”
Make It Easy to Act. There’s nothing worse than convincing someone to donate and then making it hard for them to complete their donation. Ideally, you should be set up to receive donations in just a few clicks. How do you do that?
Make sure your donation process is quick and easy
Make your donation page mobile-friendly so people can donate from their phone without frustration
Embed a big “Donate” button on your fundraising email that takes people straight to your donation page
Stay Focused. Think of your campaign as party of sorts, or a marathon push – lots of energy, hoopla and excitement for a short period of time. Stay focused! Most of your messaging across social media, your website, and email during the campaign period should relate to the campaign.
For example, devote all of your messaging during the campaign period to answering these questions:
What difference will these funds make?
Whose lives will be touched? (Use photos and powerful testimonies)
How much have you raised and how far do you have to go?
Which of your supporters are bringing in the most donors?
Have you met marker goals ($x by the end of the first week)?
What creative things are supporters doing to help you?